TY  - BOOK
T1  - Fuzzy marketing
A1  - Casabayó, Monica
LA  - Spanish
PP  - Madrid ; Barcelona ; Bilbao
PB  - Deusto
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/L89091
OP  - 223
SN  - 9788423427598
KW  - Marketing
KW  - Consumidores : Comportamiento
ER  -