TY  - BOOK
T1  - Marketing 3.0 : from products to customers to the human spirit
A1  - Kotler, Philip 1931-
LA  - Spanish
PP  - New York etc.
PB  - John Wiley & sons
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/L89354
OP  - 188
SN  - 9780470598825
KW  - Marketing
ER  -