TY  - BOOK
T1  - Social marketing : influencing behaviors for good
A1  - Lee, Nancy R.
A2  - Kotler, Philip 1931-
LA  - Spanish
PP  - London etc.
PB  - SAGE
YR  - 2011
ED  - 4th ed.
UL  - https://colectivo.uloyola.es/Record/L90998
OP  - 502
SN  - 9781412981491
KW  - Marketing social
ER  -