TY  - BOOK
T1  - Critical marketing : defining the field
A2  - Saren, Michael
LA  - Spanish
PP  - Boston, etc.
PB  - Butterworth-Heinemann
YR  - 2007
UL  - https://colectivo.uloyola.es/Record/L91107
OP  - 252
SN  - 9780750680660
KW  - Marketing
KW  - Marketing social
ER  -