TY  - BOOK
T1  - Marketing de servicios
A1  - Zeithaml, Valarie A.
A2  - Gremler, Dwayne D.
A2  - Bitner, Mary Jo
LA  - Spanish
PP  - México D.F.
PB  - McGraw-Hill, Interamericana de España
YR  - 2009
ED  - 5a ed.
UL  - https://colectivo.uloyola.es/Record/L91118
OP  - 709
SN  - 9789701072776
KW  - Marketing de servicios
ER  -