TY - BOOK T1 - Marketing and the common good : essays from Notre Dame on Social Impact A2 - Murphy, Patrick E LA - Spanish PP - Santiago de Compostela PB - Universidad de Santiago de Compostela YR - 2013 UL - https://colectivo.uloyola.es/Record/L91546 OP - 328 SN - 9780415828826 KW - Marketing social KW - Marketing : Aspectos sociales KW - Marketing : Aspectos éticos ER -