TY  - GEN
T1  - The persuasion handbook : developments in theory and practice
T2  - Colección de libros electrónicos de ULoyola
T2  - Libros electrónicos en Ebscohost
A2  - Pfau, Michael, 1945-2009
A2  - Dillard, James Price
LA  - English
PP  - Thousand Oaks, Calif
PB  - SAGE Publications
YR  - 2002
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L91796
AB  - The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners.
OP  - 874
SN  - 9781452261591 (ebook)
KW  - Persuasión (Psicología) : Aspectos sociales
KW  - Persuasión (Retórica)
KW  - Libros electrónicos
ER  -