APA Citation

Kerin, R. A., Rudelius, W., & Hartley, S. W. (2013). Marketing the core (5a ed.). Madrid: McGraw-Hill, Interamericana de España.

Chicago Style Citation

Kerin, Roger A., William Rudelius, and Steven W. Hartley. Marketing the Core. 5a ed. Madrid: McGraw-Hill, Interamericana de España, 2013.

MLA Citation

Kerin, Roger A., William Rudelius, and Steven W. Hartley. Marketing the Core. 5a ed. Madrid: McGraw-Hill, Interamericana de España, 2013.

Warning: These citations may not always be 100% accurate.