TY  - BOOK
T1  - Marketing the core
A1  - Kerin, Roger A., 1947-
A2  - Rudelius, William
A2  - Hartley, Steven W.
LA  - Spanish
PP  - Madrid
PB  - McGraw-Hill, Interamericana de España
YR  - 2013
ED  - 5a ed.
UL  - https://colectivo.uloyola.es/Record/L91991
OP  - 507
SN  - 9780078028922
KW  - Marketing
ER  -