APA Citation

Boyd, H. W., & Walker, O. C., Jr. (2005). Marketing estratégico (4a ed.). México: McGraw-Hill.

Chicago Style Citation

Boyd, Harper W., and Orville C. Walker, Jr. Marketing Estratégico. 4a ed. México: McGraw-Hill, 2005.

MLA Citation

Boyd, Harper W., and Orville C. Walker, Jr. Marketing Estratégico. 4a ed. México: McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.