APA Citation

Wong, V., Saunders, J., Armstrong, G., & Kotler, P. 1. (2006). Introducción al marketing (2a. ed. europea.). Madrid: Prentice Hall.

Chicago Style Citation

Wong, Verónica, John Saunders, Gary Armstrong, and Philip 1931- Kotler. Introducción Al Marketing. 2a. ed. europea. Madrid: Prentice Hall, 2006.

MLA Citation

Wong, Verónica, John Saunders, Gary Armstrong, and Philip 1931- Kotler. Introducción Al Marketing. 2a. ed. europea. Madrid: Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.