TY  - BOOK
T1  - Introducción al marketing
A2  - Wong, Verónica
A2  - Saunders, John
A2  - Armstrong, Gary, 1960-
A2  - Kotler, Philip 1931-
LA  - Spanish
PP  - Madrid
PB  - Prentice Hall
YR  - 2006
ED  - 2a. ed. europea
UL  - https://colectivo.uloyola.es/Record/L93213
OP  - 477
SN  - 9788483221785
KW  - Marketing : Casos
KW  - Marketing
ER  -