APA Citation

McCarthy, J. E., & Perreault, W. D. (1996). Marketing (11a ed.). México, [etc.]: Irwin.

Chicago Style Citation

McCarthy, Jerome E., and William D. Perreault. Marketing. 11a ed. México, [etc.]: Irwin, 1996.

MLA Citation

McCarthy, Jerome E., and William D. Perreault. Marketing. 11a ed. México, [etc.]: Irwin, 1996.

Warning: These citations may not always be 100% accurate.