Cita APA

McCarthy, J. E., & Perreault, W. D. (1996). Marketing (11a ed.). México, [etc.]: Irwin.

Citación estilo Chicago

McCarthy, Jerome E., and William D. Perreault. Marketing. 11a ed. México, [etc.]: Irwin, 1996.

Cita MLA

McCarthy, Jerome E., and William D. Perreault. Marketing. 11a ed. México, [etc.]: Irwin, 1996.