TY  - BOOK
T1  - Marketing
A1  - McCarthy, Jerome E.
A2  - Perreault, William D.
LA  - Spanish
PP  - México, etc.
PB  - Irwin
YR  - 1996
ED  - 11a ed.
UL  - https://colectivo.uloyola.es/Record/L93277
OP  - 814
SN  - 8480861800
KW  - Marketing
ER  -