Zeithaml, V. A., Gremler, D. D., & Wilson, A. (2012). Services Marketing: Integrating Customer focus Across the Firm (2nd european edition.). Madrid [etc.]: McGraw-Hil.
Chicago Style CitationZeithaml, Valarie A., Dwayne D. Gremler, and Alan Wilson. Services Marketing: Integrating Customer Focus Across the Firm. 2nd european edition. Madrid [etc.]: McGraw-Hil, 2012.
MLA CitationZeithaml, Valarie A., Dwayne D. Gremler, and Alan Wilson. Services Marketing: Integrating Customer Focus Across the Firm. 2nd european edition. Madrid [etc.]: McGraw-Hil, 2012.
Warning: These citations may not always be 100% accurate.