TY  - BOOK
T1  - Services Marketing : Integrating Customer focus Across the Firm
A2  - Zeithaml, Valarie A.
A2  - Gremler, Dwayne D.
A2  - Wilson, Alan
LA  - Spanish
PP  - Madrid etc.
PB  - McGraw-Hil
YR  - 2012
ED  - 2nd european edition
UL  - https://colectivo.uloyola.es/Record/L93699
OP  - 559
SN  - 9780077131715
KW  - Marketing
ER  -