TY  - BOOK
T1  - Media Argumentation : dialectic, persuasion and rhetoric
A1  - Walton, Douglas N., 1942-
LA  - English
PP  - Cambridge, United Kingdom
PB  - Cambridge University Press
YR  - 2007
UL  - https://colectivo.uloyola.es/Record/L94684
AB  - Logic, dialectic, and rhetoric -- The speech act of persuasion -- Propaganda -- Appeals to fear and pity -- Ad hominem arguments in political discourse -- Arguments based on popular opinion -- Fallacies and bias in public opinion polling -- Persuasive definitions and public policy -- Arguments -- The structure of media argumentation.
OP  - 386
SN  - 9780521876902 hardback
SN  - 9780521700306 paperback
KW  - Razonamiento
KW  - Dialéctica
KW  - Medios de comunicación social
ER  -