TY  - BOOK
T1  - Market driven management : strategic and operational marketing
A1  - Lambin, Jean-Jacques
A2  - Schuiling, Isabelle
LA  - English
PP  - Hampshire, England
PB  - Palgrave MacMillan
YR  - 2012
ED  - 3rd ed.
UL  - https://colectivo.uloyola.es/Record/L94741
OP  - 590
SN  - 9780230276024
KW  - Estrategia de marketing
ER  -