TY  - BOOK
T1  - 100 great copywriting ideas : from Leading Companies Around the World
T2  - 100 great ideas (Marshall Cavendish)
A1  - Maslen, Andy
LA  - English
PP  - London
PB  - Marshall Cavendish
YR  - 2009
UL  - https://colectivo.uloyola.es/Record/L94783
OP  - 209
SN  - 9780462099736
KW  - Marketing digital
KW  - Redacción periodística
KW  - Creatividad
KW  - Publicidad
ER  -