TY  - BOOK
T1  - Marketing : an introduction
A1  - Armstrong, Gary, 1960-
LA  - English
PP  - Boston, etc.
PB  - Pearson
YR  - 2015
UL  - https://colectivo.uloyola.es/Record/L94881
OP  - 672
SN  - 9780133451276
KW  - Marketing
ER  -