TY - BOOK T1 - Must-have : the hidden instincts behind everything we buy A1 - Miller, Geoffrey, 1965- LA - English PP - London PB - Vintage Books YR - 2010 UL - https://colectivo.uloyola.es/Record/L96455 OP - 374 SN - 9780099437925 KW - Consumidores : Comportamiento KW - Marketing : Aspectos psicológicos ER -