TY  - BOOK
T1  - Marketing : real people, real choices
A1  - Solomon, Michael R.
A2  - Marshall, Greg W.
A2  - Stuart, Elnora W
LA  - English
PP  - New York etc.
PB  - Prentice hall
YR  - 2014
ED  - 7a ed.
UL  - https://colectivo.uloyola.es/Record/L98175
OP  - 614
SN  - 9781292023168
KW  - Marketing
ER  -