Cita APA

Nagle, T. T., Hogan, J. E., & Zale, J. (2014). The strategy and tactics of pricing: A guide to growing more profitably (5th ed.). Harlow: Pearson Education Limited.

Citación estilo Chicago

Nagle, Thomas T., John E. Hogan, and Joseph? Zale. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5th ed. Harlow: Pearson Education Limited, 2014.

Cita MLA

Nagle, Thomas T., John E. Hogan, and Joseph? Zale. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5th ed. Harlow: Pearson Education Limited, 2014.