TY  - BOOK
T1  - The strategy and tactics of pricing : a guide to growing more profitably
A1  - Nagle, Thomas T
A2  - Hogan, John E.
A2  - Zale, Joseph?
LA  - English
PP  - Harlow
PB  - Pearson Education Limited
YR  - 2014
ED  - 5th ed.
UL  - https://colectivo.uloyola.es/Record/L98176
OP  - 311
SN  - 9781292023236
KW  - Marketing
KW  - Precios : Fijación
KW  - Análisis financiero
ER  -