TY  - BOOK
T1  - The price advantage
T2  - Wiley finance series
A1  - Baker, Walter L.
A2  - Zawada, Craig C.
A2  - Marn, Michael V.
LA  - English
PP  - New York etc.
PB  - Wiley
YR  - 2010
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L98177
OP  - 366
SN  - 9780470481776
KW  - Marketing
KW  - Análisis financiero
KW  - Precios
ER  -