TY  - BOOK
T1  - Crossing the Chasm : marketing and selling discruptive products to mainstream customers
A1  - Moore, Geoffrey A., 1946-
LA  - English
PP  - London
PB  - HarperCollins
YR  - 2014
ED  - 3rd ed.
UL  - https://colectivo.uloyola.es/Record/L98180
OP  - 273
SN  - 978062292988
KW  - Ventas
KW  - Innovaciones tecnológicas : Marketing
ER  -