TY  - BOOK
T1  - The new rules of marketing & PR : How to use social media, online video, mobile applications, blogs, new releases and viral marketing to reach buyers directly
A1  - Scott, David Meerman, 1961-
LA  - English
PP  - New York etc.
PB  - Wiley
YR  - 2013
ED  - 4th ed
UL  - https://colectivo.uloyola.es/Record/L98181
OP  - 439
SN  - 9781118488768
KW  - Marketing
KW  - Medios de comunicación social
ER  -