Stone, B., & Jacobs, R. (2008). Successful direct marketing methods: Interactive, database, and customer-based marketing for digital age (8th ed.). London [etc.]: McGraw-Hill.
Citación estilo ChicagoStone, Bob, and Ron Jacobs. Successful Direct Marketing Methods: Interactive, Database, and Customer-based Marketing for Digital Age. 8th ed. London [etc.]: McGraw-Hill, 2008.
Cita MLAStone, Bob, and Ron Jacobs. Successful Direct Marketing Methods: Interactive, Database, and Customer-based Marketing for Digital Age. 8th ed. London [etc.]: McGraw-Hill, 2008.
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