TY  - BOOK
T1  - Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
A1  - Stone, Bob, 1918-
A2  - Jacobs, Ron
LA  - English
PP  - London etc.
PB  - McGraw-Hill
YR  - 2008
ED  - 8th ed.
UL  - https://colectivo.uloyola.es/Record/L98182
OP  - 663
SN  - 9780071458290
KW  - Marketing directo
ER  -