TY  - BOOK
T1  - Strategic market management : Global perspectives
A1  - Aaker, David A., 1938-
A2  - Mcloughlin, Damien
LA  - English
PP  - New York etc.
PB  - John Wiley & sons
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/L98589
OP  - 354
SN  - 9780470689752
KW  - Estrategia de marketing
KW  - Marketing
ER  -