Cita APA

Homburg, C., Kuester, S., & Krohmer, H. (2013). Marketing management: A contemporary perspective (2a ed.). Madrid: McGraw-Hill.

Citación estilo Chicago

Homburg, Christian, Sabine Kuester, and Harley Krohmer. Marketing Management: A Contemporary Perspective. 2a ed. Madrid: McGraw-Hill, 2013.

Cita MLA

Homburg, Christian, Sabine Kuester, and Harley Krohmer. Marketing Management: A Contemporary Perspective. 2a ed. Madrid: McGraw-Hill, 2013.