TY  - BOOK
T1  - Marketing management : a contemporary perspective
A1  - Homburg, Christian
A2  - Kuester, Sabine
A2  - Krohmer, Harley
LA  - English
PP  - Madrid
PB  - McGraw-Hill
YR  - 2013
ED  - 2a ed
UL  - https://colectivo.uloyola.es/Record/L98590
OP  - 641
SN  - 9780077146047
KW  - Marketing
KW  - Estrategia de marketing
ER  -