TY  - BOOK
T1  - Strategic Marketing Management
A1  - Chernev, Alexander
LA  - English
PP  - Chicago
PB  - Cerebellum Press
YR  - 2014
UL  - https://colectivo.uloyola.es/Record/L98591
SN  - 9781936572199
KW  - Estrategia de marketing
KW  - Marketing
ER  -