TY  - BOOK
T1  - Media Planning and buying in the 21st century : Integrating tradicional and digital media
A1  - Geskey, Ronald D.
LA  - English
PP  - Michigan
PB  - 2020:Marketing Communications LLC
YR  - 2015
UL  - https://colectivo.uloyola.es/Record/L98620
OP  - 632
SN  - 9781502358714
SN  - 1502358719
KW  - Publicidad
KW  - Medios de comunicación social
ER  -