APA Citation

Sissors, J. Z., & Baron, R. B. (2007). Advertising Media Planning (7th ed.). Madrid [etc.]: McGraw-Hil.

Chicago Style Citation

Sissors, Jack Zanville, and Roger B. Baron. Advertising Media Planning. 7th ed. Madrid [etc.]: McGraw-Hil, 2007.

MLA Citation

Sissors, Jack Zanville, and Roger B. Baron. Advertising Media Planning. 7th ed. Madrid [etc.]: McGraw-Hil, 2007.

Warning: These citations may not always be 100% accurate.