TY  - BOOK
T1  - A master class in brand planning : the timeless works of Stephen King
A2  - Lannon, Judie
A2  - Baskin, Merry
LA  - English
PP  - Chichester etc.
PB  - John Wiley & Sons
YR  - 2007
UL  - https://colectivo.uloyola.es/Record/L98648
OP  - 351
SN  - 9780470517918
KW  - Marcas comerciales
KW  - Marketing
KW  - Ventas : Promoción
KW  - Publicidad
ER  -