Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (7th ed., international edition.). Harlow, England: Pearson.
Chicago Style CitationBurns, Alvin C., Ronald F. Bush, and Nilanjana Sinha. Marketing Research. 7th ed., international edition. Harlow, England: Pearson, 2014.
MLA CitationBurns, Alvin C., Ronald F. Bush, and Nilanjana Sinha. Marketing Research. 7th ed., international edition. Harlow, England: Pearson, 2014.
Warning: These citations may not always be 100% accurate.