TY  - BOOK
T1  - Marketing research
A1  - Burns, Alvin C
A2  - Bush, Ronald F
A2  - Sinha, Nilanjana
LA  - English
PP  - Harlow, England
PB  - Pearson
YR  - 2014
ED  - 7th ed., international edition
UL  - https://colectivo.uloyola.es/Record/L98746
OP  - 487
SN  - 9780273768517
SN  - 0273768514
KW  - Investigación comercial
KW  - Marketing
ER  -