TY  - BOOK
T1  - Marketing : real people, real choices
A1  - Solomon, Michael R.
A2  - Marshall, Greg W.
A2  - Stuart, Elnora W
LA  - English
PP  - Boston
PB  - Prentice hall
YR  - 2012
ED  - 7th ed.
UL  - https://colectivo.uloyola.es/Record/L98852
AB  - For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
OP  - 570
SN  - 9780132176842
SN  - 013217684X
KW  - Marketing
ER  -