TY  - BOOK
T1  - Marketing Ethics & Society
A1  - Eagle, Lynne
A2  - Dahl, Stephan
LA  - English
PP  - London
PB  - Sage Publications
YR  - 2015
UL  - https://colectivo.uloyola.es/Record/L98931
AB  - Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
OP  - 300
SN  - 9781446296615
KW  - Marketing social
KW  - Marketing : Aspectos sociales
KW  - Marketing : Aspectos éticos
KW  - Ética profesional
ER  -