TY  - BOOK
T1  - Social TV : how marketers can reach and engage audiences by connecting television to the web, social media and mobile
A1  - Proulx, Mike
A2  - Shepatin, Stacey
LA  - English
PP  - New York etc.
PB  - John Wiley & sons
YR  - 2012
UL  - https://colectivo.uloyola.es/Record/L99078
OP  - 272
SN  - 9781118167465
KW  - Televisión : Programas
KW  - Marketing digital
KW  - Redes sociales virtuales
KW  - Televisión : Aspectos sociales
ER  -