TY  - BOOK
T1  - Global brand strategy : unlocking branding potential across countries, cultures & markets
A1  - Van Gelder, Sicco, 1964-
LA  - English
PP  - London
PB  - Kogan Page
YR  - 2005
UL  - https://colectivo.uloyola.es/Record/L99086
OP  - 260
SN  - 9780749444693
KW  - Estrategia de marketing
KW  - Imagen corporativa
KW  - Marcas comerciales
KW  - Publicidad
ER  -