TY  - GEN
T1  - The Prisoner and the Penguin
T2  - LID Publishing
A1  - Giles Lury
LA  - Spanish
UL  - https://colectivo.uloyola.es/Record/Odilo00048856
AB  - " The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years."
SN  - 9781907794438
KW  - Empresa y Gestión
ER  -