APA Citation

Miquel Peris, S., Mollá Descals, A., & Bigné Alcañiz, J. E. (1999). Introducción al marketing. Madrid [etc.]: McGraw-Hill.

Chicago Style Citation

Miquel Peris, Salvador, Alejandro Mollá Descals, and Jose Enrique Bigné Alcañiz. Introducción Al Marketing. Madrid [etc.]: McGraw-Hill, 1999.

MLA Citation

Miquel Peris, Salvador, Alejandro Mollá Descals, and Jose Enrique Bigné Alcañiz. Introducción Al Marketing. Madrid [etc.]: McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.