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Los estudios de mercado : cómo hacer un estudio de mercado de forma práctica... /
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Ferré Trenzano, José María
Published 1997
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La conducta del consumidor y del cliente /
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Ferré Trenzano, José María
Published 1997
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Optica de mercado y de competitividad : cómo culturizar la empresa hacia una óptica total de mercado e implantar una cultura competitiva /
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Ferré Trenzano, José María
Published 1995
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Marketing y competitividad : el método tortuga en 40 pasos /
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Ferré Trenzano, José María
Published 1994
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Marketing & competitividad : su diagnóstico en la empresa /
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Ferré Trenzano, José María
Published 1988
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