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Advertising and society : an introduction /
Published 2014
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Advertising as culture /
Published 2013
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Lenguaje publicitario y discursos solidarios : eficacia publicitaria, ¿eficacia cultural? /
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Nos Aldás, Eloísa
Published 2006
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Procter & Gamble : los 165 años de P&G construyendo marcas /cDavis Dyer, Frederick Dalzell, Rowena Olegario
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Dyer, Davis
Published 2005
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The future of advertising : new media, new clients, new consumers in the post-television age /
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Cappo, Joe
Published 2003
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Captains of consciousness : advertising and the social roots of the consumer culture /
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Ewen, Stuart
Published 2001
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7
Truth, lies and advertising : the art of account planning /
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Steel, Jon
Published 1998
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8
Reporting on advertising costs : december 29, 1993 /
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American Institute of Certified Public Accountants?
Published 1993
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