Description: Handbook of marketing /

Bibliographic Details
Other Authors:	Weitz, Barton A., Wensley, Robin, 1944-
Format:	eBook
Language:	English
Published:	London ; Thousand Oaks : SAGE Publications, 2002.
Subjects:	Marketing. Marketing > Management. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=130499

Description
Physical Description:	1 online resource (xix, 582 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9780857025302