Holdings: The McDonaldization thesis :

Bibliographic Details
Main Author:	Ritzer, George.
Format:	eBook
Language:	English
Published:	London ; Thousand Oaks, Calif. : SAGE Publications, 1998.
Subjects:	McDonald's Corporation > Influence. Franchises (Retail trade) Marketing. Consumption (Economics) Retail trade > Social aspects. Industrial management. Industrial efficiency. Libros electrónicos.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=130816