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Knowledge-based marketing : the 21st century competitive edge /

Bibliographic Details
Main Author:	Chaston, Ian.
Format:	eBook
Language:	English
Published:	London ; Thousand Oaks, Calif. : Sage Publications, 2004.
Subjects:	Marketing. Marketing > Management. Knowledge management. Libros electrónicos.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=130820

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